This phrase appears often in articles telling you how to make yourself stand out from the competition, but it is often easier said than done.
For the approximately 14,800 private hire operators in England, it can often seem like a saturated market which makes it hard to truly be unique. However, you don’t need to do things such as sticking pink moustaches on the front of your cars or offering huge discounts on special occasions.
Customers will remember the firm who treated them best, and this will make you stand out from the competition. Although if you’re prone to fun gimmicks then these never hurt!
For a simple way to make help your firm be above and beyond the others, consider Zoom!